Brand Marketing Manager

Description:

Brand Marketing Manager, Instagram Responsibilities:

• Support the development of consumer campaigns across marketing, media, partnerships, experiential, editorial and creative
• Define the development of brand campaigns and go-to-market strategy for our global brand campaign and tentpole moments - that meet our short and long-term business goals
• Manage and brief agency partners and enable them to execute their very best work
• Inform our overall brand strategy based on the performance of media, creative and media landscape
• Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners and to the broader organization
• Drive alignment and partner closely with cross-functional teams to identify opportunities and deliver integrated marketing campaigns. Cross-functional teams include: Product Marketing, Consumer Insights, Decision Science, Communications Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management

Minimum Qualifications:

• 5+ years of experience in managing and executing large scale consumer campaigns and long - term brand building through a diverse media mix
• Experience in leading and working with media and creative agencies
• Experience in leading and working in matrix teams and organizations, with demonstrated talent at building collaborative partnerships with product and other cross functional teams
• Knowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams