Description:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
- Brand Specialists provide operational support to the Account Executive or Assisted Sell AE.
- The Brand Specialist is the advocate for driving sales as the category/brand expert in Cosmetics for assigned stores/brands
- Focus will be on elevating the store experience through extensive product knowledge and training, best in class customer service and collaborating and influencing store partners
- The Brand Specialist will direct consistent store execution by being knowledgeable and strategic business partners, identifying opportunities
- The Brand Specialist will strategize and lead the execution of Beauty events to drive sales and cultivate an environment of continuous learning.
- Analyze business results (store, category, brand, product, etc.) in order to identify and surface sales-driving opportunities to achieve goals
- Communicate clear concise priorities, strategies and direction to Division and stores teams
- Communication should be written, in person, and virtual as needed and tailored to the appropriate audience
- Lead and participate in event execution, including corporate, promotional, vendor launch events and virtual events
- Lead local event strategy, planning, and execution
- Work with store, and division partners to plan and execute both in store and virtual events
- Perform post-event analysis
- Prepare for, participate in, and follow-up on store visits and pre-season planning meetings
- Partner stores and plan for both in person and/or virtual visits to support store growth
- Direct, observe and assess consistent execution based on national execution guidelines and standards (i.e. planograms, fixture placement, visual/collateral); collaborate with corporate and store partners to accomplish
- Ensure local, store, and vendor execution aligns with national guidelines and standards
- Identify areas of opportunities; own solutions to store for corrective action
- Support AE/EDU in training stores, reinforce and monitor engagement and completion of education requirements and learnings
- Support the onboarding of new Beauty Advisors
- The Brand Specialist will also perform other duties as assigned