Marketing Manager

Description:

What You’ll Do

• Support with the development and execution of field marketing plans, including customer events, industry events/tradeshows, webinars, customer and prospect campaigns/nurtures, and social media
• Help organize and coordinate Veeva and industry events, including logistics, internal and external communications, speaker management, promotions, budgeting, and reporting
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, social media, and digital teams to manage field marketing program components
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Help maintain complete, accurate contact lists for marketing and sales
• Support the execution and optimization of outreach programs to engage current and prospective customers leveraging email, LinkedIn, SlideShare, Facebook, YouTube, Google AdWords, and other outlets
• Assist with weekly and monthly marketing program reporting and metrics (events, campaigns, Google Analytics, etc.)
• Lead and support additional marketing programs across Veeva teams as needed
• Monitor and communicate changes in campaign performance

Requirements

• 3+ years of B2B software or high-growth SaaS startup marketing experience
• Experience planning and managing events including industry events/tradeshows and webinars
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Ability to work and communicate with all levels of the organization
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, Excel, and Google applications
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools
• Growth minded and a team player with a positive attitude