Business Development And Marketing Specialist

Description:

Essential Functions:

• Supports responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for assigned practice(s), and liaise with client teams and industry groups when relevant
• Supports direct marketing and business development programs for assigned practice(s), including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including creating social media campaigns around engaging content and reporting on ROI and engagement
• Develops and maintains practice group-specific marketing content, including practice and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies
• Develops and maintains league table/industry survey content for assigned practice(s); and responds to league table/industry surveys requests or ranking submissions
• Engages in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning and business development activities for assigned practice(s), and identify speaking opportunities
• Collects matter data for transactions practice globally and manages matter database to ensure data quality and the availability of matter data firm-wide
• Tracks transactions practice pipeline activity in the US
• Periodically, reviews and consults with lawyers in assigned practice(s) regarding their profiles and practice descriptions to ensure that they are kept current
• Provides additional ad hoc support for the transactions practice as required
• Performs other duties as assigned or required to meet Firm goals and objectives

Qualifications:

Education/Training/Certifications:

• Bachelor’s degree in Marketing, Business, Research, Communications or related field, required

Technical Skills:

• Proficiency in Microsoft Office products, required
• Ability to quickly learn and utilize firm databases and outside vendor databases, required

Professional Experience:

• Minimum of four years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate, trade association, or academic sectors, required