Description:
Under direction of supervisor, the Specialist performs a variety of duties in support of a dynamic team of business development and practice management professionals dedicated to the firm’s 300+ Litigation Practice Area attorneys. This is an attorney-facing position, and therefore all activities entail frequent lawyer contact and exposure to Alston & Bird’s high-profile litigation practice groups. This individual should be a motivated and organized self-starter, willing to learn and jump into projects, and provide TOP ECHELON service.
ESSENTIAL DUTIES
- Develop relationships with lawyers in assigned practice groups/teams to serve as primary point of contact for day-to-day marketing, business and practice development needs.
- Prepare pitches and RFP responses, collaborating with lawyers and other team members as needed based on pitch requirements.
- Prepare award nominations, surveys, and submissions for directory and ranking authorities such as Chambers, Legal 500, and Best Lawyers/Best Law Firms.
- Make recommendations for and coordinate sponsorships, memberships, and event attendance at client and industry events to increase the visibility and brand of the firm in assigned practice groups/teams.
- Coordinate with attorneys and M&BD colleagues to update website content, bios, and other marketing materials for assigned practice groups/teams.
- Assisting with a host of other tasks in support of marketing and business development efforts for the litigation groups (PowerPoints, CLE presentation materials, experience database content updates, Area and Group meetings, etc.)
SKILLS NEEDED TO BE SUCCESSFUL
- Ability to perform effectively in a fast-paced, service-oriented environment is essential.
- Demonstrate a high level of attention to detail and proficient with grammar and editing.
- Strong interpersonal skills and ability to communicate effectively with varying levels of attorneys and colleagues throughout the firm.
- Interested in developing deeper knowledge of marketing principles, procedures, concepts, and practical applications.
- Self-starter and able to work independently on assigned projects and collaborate with team members as needed to accomplish goals.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) necessary.
- Experience with CRM, document management systems and relational databases a plus.
EDUCATION & EXPERIENCE
- Preferred: bachelor’s degree, preferably in journalism, English, marketing, management, communications, or other business-oriented degree.
- Preferred: Three to five years’ previous experience in marketing, business development, and/or practice management in a law firm or professional services firm.