Chass Multimedia Specialist

Description:

Responsibilities:

• Creates/co-creates and schedules original content (videos, posts, photography, captions, etc.) for recruitment, retention, and donor relations on college social media accounts, including Instagram, X, LinkedIn, Facebook, MyUSU, and others
• Creates and assesses a social media strategy for the college
• Works with the Communications Team/college to develop and implement marketing initiatives to meet the needs of various audiences, including analyzing/reporting data and identifying target populations as well as the appropriate media and advertising
• Works directly with the Department of Social Work on a range of technical marketing projects, including podcasts and video content, print and social media campaigns, and advertising
• Utilizes team equipment and expertise to employ a range of production techniques, including sound recording, photography, videography, and equipment to create quality video content
• Actively uses post-production photo/video editing techniques and preparation for socials
• Writes/rewrites marketing copy for a range of purposes and platforms
• Helps track college events for promotional purposes
• Educates and supports college departments and units on best practices for the creation and dissemination of media content
• Assists in marketing/promotional-related media requests and design tasks
• Assists in liaising with external units including University Marketing and Communications and Central IT (website)
• Performs miscellaneous job-related duties as assigned

Qualifications:

Minimum Qualifications:

• Bachelor's degree in marketing, public relations, graphic design, communications, journalism, or related field OR an equivalent combination of education and experience
• Demonstrated use of social media in a professional or educational setting
• Ability to initiate, manage, and complete projects, both independently and collaboratively, to meet critical deadlines
• Commitment to responding flexibly and effectively to the shifting needs and priorities of the College of Humanities and Social Sciences and its departments/units