Chief Marketing Officer

Description:

Charlotte Center for Legal Advocacy, a non-profit agency that provides free legal assistance in civil matters
to low-income persons in Charlotte and Western North Carolina, seeks a Chief Marketing Officer to create
and implement a strategic marketing and communications strategy for the Advocacy Center, with a goal
to teach, motivate, and influence target audiences.

Reporting to the CEO, and a member of the CEO’s Cabinet, this position will work together with other
senior leadership Cabinet members to provide strategic leadership and operational management for
Charlotte Center for Legal Advocacy.

Responsibilities
• Develop and implement an integrated, organization-wide strategic communications plan to

broaden awareness of the Advocacy Center and to strengthen the Advocacy Center’s brand
identity across key stakeholder audiences, including envisioning and designing the Advocacy
Center’s media strategy, website, and e-communications

• Manage content marketing efforts, overseeing the editorial calendar and content development

process

• Recruit, hire, train, and manage Marketing and Communications personnel
• Create compelling materials by interviewing clients, staff, and others to gather impact stories

and program information to be shared in social media posts, blog posts, and other
communication channels. Provide materials to Advancement for use in grants and donor
messages

• Manage the distribution of digital marketing and communications, including the e-newsletter,

action alerts, and client-directed information

• Oversee the planning, development, direction, and administration of the content for Advocacy

Center’s online presence through the website and blog

• Oversee the writing, project budgets, production, design, and distribution of a wide variety of

publications and collateral materials, including reports, brochures, marketing materials, donor-
centric communication materials, fact sheets, one-pagers, slide decks, and other materials

• Collaborate and coordinate with partner organizations on special projects, providing input on

strategy, marketing/communications, and graphics

• Serve as the primary lead for program staff with the development of appropriate marketing and

communication strategies and tactics

• Maintain communications-related guidelines and manual for branding, voice, and image use

across the Advocacy Center.

• Develop and manage the marketing and communications department budget
• Collaborate with the CEO to develop, implement and manage internal communications

strategies and initiatives.

• Participates in outreach efforts, establishing beneficial relationships with external stakeholders

to achieve program outcomes.

Qualifications

• Bachelor’s degree or a combination of education and related experience
• Minimum of 5 years of experience as a full-time communications, marketing, or public relations

professional with demonstrated success and supervisory experience

• Outstanding verbal and written communication skills
• Non-profit experience strongly preferred
• Effective team player with excellent interpersonal skills, including the ability to communicate

diplomatically and professionally with a wide variety of constituencies

• Strong ability to effectively juggle competing, time-sensitive priorities
• Proficient with Adobe Creative Suite, Microsoft Office, and other related technology platforms
• Passion for social justice and the mission and vision of Charlotte Center for Legal Advocacy