Description:
Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance.
Key Responsibilities:
- Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
- Analyze behavioral data and funnel performance to identify website optimization opportunities.
- Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
- Build and manage an experimentation roadmap in partnership with cross-functional teams.
- Translate insights into clear, actionable recommendations that drive measurable performance lifts.
- Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
- Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
- Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.
Minimum Qualifications
- Bachelor’s degree
- 3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
- Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
- Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
- Strong understanding of digital funnels, user behavior, and conversion optimization best practices.
Benefits highlights:
- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path