Description:
The Clinical Care Liaison, plans and implements specific marketing systems; develops and maintains productive relationship with key referral sources resulting in the development of census to budgeted levels. Effective skills to deploy a consultative selling process with referral sources in assigned territory.
Essential Duties Include:
- Develop, execute, and manage a regional marketing and outreach strategy aligned with organizational goals, performance metrics, and admission objectives.
- Consistently achieve assigned territory goals and objectives for a minimum of three quarters annually.
- Maintain a strong working knowledge of facility operations, including administrative, clinical, and programmatic services.
- Identify, cultivate, and engage qualified referral sources by coordinating and participating in educational programs, marketing seminars, lectures, and workshops
- Plan, coordinate, and execute outreach events and educational initiatives in compliance with established organizational processes and standards.
- Build and sustain strong, professional relationships with referral partners and community stakeholders.
- Strategically identify and develop new business opportunities within the assigned territory through relationship growth and referral network expansion.
- Effectively educate healthcare professionals, referral partners, and the community on available behavioral health services in an ethical, compliant, and professional manner, in accordance with company policies and procedures
- Manage assigned territory to achieve performance targets, ensuring timely and accurate CRM documentation of outreach activities, inquiries, and outcomes in accordance with company standards.
- Maintain detailed weekly activity reports and accurate admission tracking data
- Conduct quarterly performance reviews with leadership, analyzing territory performance, referral trends, and growth opportunities
- Respond promptly and professionally to all inquiries regarding programs, services, and general facility information.
- Develop and maintain an organized, up-to-date database of current and prospective referral sources, including detailed profiles of practices, preferred programs, competitive landscape, and referral needs.
- Participate in regular meetings—both in-person and virtual—with the Business Development Area Director and Chief Marketing Officer to review territory performance, strategic initiatives, and business development outcomes.
Qualifications
Education and Experience:
- Bachelor’s degree preferred in business, marketing, healthcare administration, behavioral health, or a related field.
- Minimum of five years of experience in sales, marketing, business development, or provider relations, preferably within a behavioral healthcare or healthcare setting.
- Demonstrated ability to build and manage referral relationships and support territory growth.
- Experience working with clinical teams, healthcare providers, or treatment programs strongly preferred.