Content Marketing Specialist

Description:

Essential Functions:

This position will conceptualize, create, and edit high-quality narrative content for social media, email, video, web and

marketing collateral as a result of proactively identifying and researching potential stories that underscore institutional

priorities.

• Video – Create, edit and produce high-quality long- and short-form videos of student/alumni/employer testimonials,

event recaps, and explainer videos for use on the website, social media, and advertising.

• Photography – Capture the Houghton experience through student/alumni portraits, lifestyle shots and event photos.

Success Profile:

The successful candidate will be:

• Creative – Producing content that captures attention while driving action to support institutional goals.

• Research-oriented – Prepared to search out compelling stories to tell that typify the trajectory-altering

potential of a Houghton education.

• Deadline-oriented – Able to manage priorities and produce high-quality deliverables on, or ahead of,

schedule.

• Project Management – Results-oriented and a self-starter who can manage, track, and complete multiple

projects simultaneously.

Statement of Requirements:

• Bachelor’s degree in communications, visual arts, journalism, marketing, media production, photography, or public

relations

• Demonstrated professional experience or a portfolio of work that demonstrates proficiency with all stages of content

creation, including conception, filming/photographing/writing, editing, distributing and archiving

• Experience and proficiency with Adobe Premier, After Effects, Audition, Lightroom and Photoshop

• Ability to manage deadlines with little supervision and to adjust to changing priorities

• Exceptional communication and research skills

• Well-organized and detail-oriented