Manager

Description:

This role is critical to our KCNA digital transformation to ensure both One KCNA and Business Unit priorities are accurately represented and supported with strong business cases in the Global Marketing Capabilities products. Upon delivery of global capabilities, you will be accountable in driving adoption, empowering the brand teams, and maximizing value.

You will own and manage the promotions relationship within Family Care with cross functional stakeholders including KCNA brand and sector/business unit teams, KCNA and Global ITS, Global Marketing Capabilities, and external agencies/vendors.

In this role you will:

• As the lead promotional strategist, you will be owning the success of programs across the iconic brands of Kleenex®, Scott® Paper Towels & Bath Tissue, Cottonelle® Bath Tissue, and Viva® Paper Towels.

• You will be the Promotional Budget P&L owner across Family Care brands, managing the inputs and outcomes of the P&L with an eye for continual drivers that will increase performance and efficiency.

• You will be the owner of strategic planning, deployment, forecasting, analysis, and adoption of consumer centric incentive practices while ensuring both short and long-term Business Unit strategies are being enabled across people, process, and technology.

• You are also accountable to deliver incentive solutions and accelerate adoption to transform how KCNA evolves the experience and engagement with consumers to build one to one relationships and lifetime value. Additionally, you will be accountable for surface measurable results and drive action to optimize, enhance, and achieve objectives as well as influencing the consumer engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.

• A key performance metric in role is your ability to drive across multiple vendors: acquisition of optimal test campaign strategy, execution, and insightful measurement. Measurement includes leading the internal K-C process of campaign analytics (with Data Insights partners), with a key skill of translating data into actionable insights to continuing enhance and improve campaign performance.