Social Media Marketing

Description:

Social media are a dynamic set of technologies that are being used by companies to promote themselves and their products. Consumers are adopting devices that are linked to the Internet continuously. New forms of social media are constantly being introduced. Companies are using forms of social media to reach these consumers. The purpose of this course is to determine how to best use social media as part of an integral promotional campaign.

Minimum qualifications:

• A master's degree in business or in a related field
• Active current experience in a social media marketing role, with expertise in creating and implementing strategies that enhance online presence and engagement.
• Per the California State University’s Out-of-State Employment Policy, the CSU is prohibited from hiring employees to perform CSU-related work outside California. Working in the State of California is a condition of employment.