Description:
The ADUSA Business Development Manager is responsible for driving profitable growth for Kinder’s across all ADUSA accounts by building strong customer partnerships, executing joint business plans, and expanding brand presence through best-in-class sales execution. This role combines strategic thinking, data-driven insights, and entrepreneurial ownership to accelerate Kinder’s momentum within the category.
Key Responsibilities Include
- Own and deepen relationships with ADUSA buyers, category managers, and senior leadership to drive long-term growth for Kinder’s.
- Develop and execute Joint Business Plans that deliver against revenue, profitability, and market share goals.
- Act as a trusted partner to customers by aligning Kinder’s strategies with category and shopper needs.
- Identify assortment gaps and lead expansion of Kinder’s product portfolio through innovation and new item distribution
- Leverage category insights, syndicated data (IRI/Nielsen/Circana), and shopper trends to unlock growth opportunities.
- Build compelling, insight-driven selling stories that position Kinder’s as a category growth driver.
- Lead promotional planning and execution, including forecasting, TPM management, and post-event analysis to maximize ROI.
- Own trade spend and budget management, including promotional funds, broker commissions, and advertising investments.
- Deliver best-in-class in-store and online execution, including displays, merchandising, and seasonal activations.
- Manage off-shelf programs and promotions to ensure alignment, strong execution, and achievement of sales objectives.
- Partner cross-functionally with marketing, supply chain, finance, and category management to deliver seamless execution and customer-specific solutions.
- Track, analyze, and report on sales performance, identifying risks and opportunities and recommending actionable solutions.
- Lead business reviews, line reviews, and customer presentations with clear, data-driven insights.
- Drive process improvements to enhance team efficiency and support retailer-led initiatives.
What You Bring To The Table
- Bachelor’s degree required
- 7–10+ years of CPG sales/customer leadership experience, including retail, wholesale, and broker management
- Direct experience managing Food Lion, Hannaford, Stop & Shop, The Giant Company, Giant Food, with established relationships strongly preferred
- Proven track record of delivering profitable growth and achieving aggressive sales targets
- Strong expertise in grocery retail, category management, and trade promotion management
- Demonstrated ability to build and scale brands within national retail accounts
- Strong analytical and financial acumen; ability to translate data into actionable insights
- Experience working in fast-paced, high-growth, and matrixed organizations (startup and/or large CPG mix preferred)
- Effective communicator with strong presentation and relationship-building skills
- Proven leadership capability, with people management experience or readiness to lead
- High ownership mindset with a bias for action, adaptability, and results
- Willingness to travel (20-30%)