Description:
We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. You will own campaigns across email and in-product channels, using experimentation and personalization to drive measurable improvements in usage, retention, and revenue.
In this highly cross-functional role, you’ll partner closely with Product-Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs.
This position is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibility
- Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
- Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
- Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
- Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
- Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
- Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
- Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys
- Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
- Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise