Audience Analytics

Description:

Merkle Inc., part of the global Dentsu network, is hiring a Director, Audience Analytics to lead client engagements and provide expertise in platforms, data strategy, and customer engagement analytics. This role involves driving use case development to improve business KPIs, leveraging testing and measurement strategies, and delivering impactful audience insights to support cross-channel marketing initiatives.

The Director will conduct audience analyses, develop targeted audiences, and manage them across various platforms, including paid search, paid social, email, mobile apps, and site personalization. A key aspect of the role is partnering with stakeholders to develop roadmaps, project plans, and actionable recommendations. The Director will also play a crucial role in supporting Merkle’s Audience Platform center of excellence by driving innovation, synthesizing lessons from clients, and enhancing the organization’s value proposition.

In addition, the position supports sales activities by providing platform expertise and ensures deliverables meet high-quality standards aligned with client expectations.

Required Skills/Experience:

• Strong experience in executing digital campaigns across multiple channels (search, display, email, mobile, site).

• Proficiency with customer data platforms and data management platforms.

• Expertise with Adobe Experience Cloud (Analytics, Audience Manager, Target), Salesforce Marketing Cloud, Google Marketing Cloud (Google Analytics, DV360).

• Technical knowledge of identity management, PII, and non-PII data.

• Demonstrated experience leading marketing analytics teams (both onshore and offshore).

• Proven ability to summarize insights, develop strategies, and make actionable recommendations.

• Background in digital marketing consulting.

• Master’s degree in Analytics, Economics, Statistics, or related field (or foreign equivalent).

Benefits:

• Medical, vision, and dental insurance

• Life insurance

• Short-term and long-term disability coverage

• 401k retirement plan

• Flexible paid time off

• At least 15 paid holidays annually

• Paid sick and safe leave

• Paid parental leave

• Compliance with applicable state and local leave laws (including Colorado Healthy Families and Workplaces Act)